Tools for Instagram there are thousands and it can be crazy to find the best ones. For this reason, today I have taken the trouble to compile for you, some very practical, easy to use and, in addition, with free versions.
To have a good presence on Instagram, you have to create content, post regularly, respond to comments and interact with your followers, analyze trends, monitor your statistics, listen to your audience, and why not, also spy on your competition a bit.
And doing all this is not an easy task. It requires a lot of dedication and time. But, luckily, there are tools that make these tasks easier for us, like the ones we are going to see today.
What types of Instagram tools are there?
Before deciding on any Marketing tool for Instagram, it is necessary that you first understand better how this social network works and what are the main needs of your Digital strategy.
So, to have a good presence on this social platform you need:
- Strategy, and in the case at hand, tools that make it easier for you to manage your account or those of your clients.
- Constancy, publish regularly so that your social media plan really works.
- Very attractive visual content.
- Analyze to be able to enhance what works, correct what doesn’t and optimize your resources, both money and time.
These factors are fundamental and based on them I have classified the tools you need in three areas: management and programming, design and analysis.
What are the best tools for Instagram management and scheduling?
Before you start reading this list, you have to take into account 3 things:
- Today we will focus more on “tools”, not so much on mobile Apps.
- I am going to be objective and practical. I’m not going to give you a long list like other websites do, what for? If then most don’t even work well.
- Important! The tools are of no use if there is no good prior strategy.
But we better start now.
These are the tools for Instagram that I have selected for you.
With them, you will save a lot of time and improve your strategy on Instagram.
1) Metricool
Metricool is a very powerful tool that stands out for its simplicity and usability.
It is a Social Media platform that allows you to schedule your publications, analyze and understand your audience, your competition, monitor hashtags, etc. In addition, it generates some fantastic reports to know the performance of your strategy.
2) SEMrush
Surely you have associated SEMrush only with SEO.
Well no. SEMrush is also a tool that includes more functionalities, including publishing and analyzing your Social Media strategy.
Its Social Media Toolkit is very complete. With it you can search for ideas, track your competitors, analyze your audience and boost articles.
3) Hootsuite
Hootsuite is a classic in network programming and management. It is characterized by its control panel from which you can control what happens in your networks at a single glance: activity, monitoring, trends, etc.
4) Planoly
Planoly is another Instagram tool for business account scheduling, management, and analysis.
It has a particularity with respect to the others. It shows you visually how your wall will look before programming. This is especially interesting for accounts that also work on the design of the wall.
5) Later
In the same vein as Planoly we find Later. It allows you to program and analyze your networks in a very visual way.
At this point, and before changing the section, you may be interested in knowing the main tools and functions of a community manager.
6) Facebook Business Suite
Facebook Business Suite is the new App specifically created with the aim of grouping in a single tool all the management, publications, advertising and analytics of company pages on Instagram, Facebook and Messenger that a business or agency has.
This platform, which is available both on mobile and on desktop computers, can only work to schedule posts and analyze your activity on Instagram, if you have your account linked to a company page.
7) Onlypult
Onlypult.com is a simple tool for the publication, programming and control of statistics on Instagram and other social networks. She will increase the participation of your followers and customers, in addition to optimizing the time that this whole process takes.
Design tools for Instagram
On Instagram, visual content is essential. Therefore, you must take special care of your visual identity and the design of your publications.
8) Canva
Canva has democratized the world of design. It has a very intuitive interface so you can create content in a few minutes. Through its templates, elements, color palettes, and typography, you can generate really successful publications.
9) BeFunky
Learn to design attractive images thanks to BeFunky (a powerful free online photo editor).
10) Picsart
Picsart is another great content creation and editing tool. It offers you a wide range of templates, tools and effects for you to create irresistible content.
Tools to analyze Instagram
In social networks, analysis is very important. It allows you to analyze how your strategy is evolving and if you are achieving the objectives set.
11) We Repeat with Metricool, Hootsuite, SEMrush and Onlypult
These tools, in addition to the management and planning functions, are very powerful in the analysis of your networks.
- Metricool stands out for the reports it makes, easy to understand and ready to deliver to the client. It has many Instagram analysis features that help you manage your strategy: follower analysis, hashtag tracker, knowing the best times to post, etc.
- With SEMrush and its Instagram Report you will be able to follow the evolution of your account, compare it with the competition, see the main publications and hashtags, and understand your audience through the data.
- Hootsuite Analytics shows you past data, compares metrics, creates custom reports, classifies comments by sentiment (positive or negative), and also has social listening tools.
12) Ninjalytics
If you want to know the evolution of an account and its engagement rate, Ninjalitics is a great solution.
Interesting tools for Instagram
As an extra fact, I tell you that there are also some other things that you might like to do, such as:
We want to make a special mention of the hashtag, since it is a must in the management and monitoring of networks.
If you know how to use it on Instagram, this simple character will give you a lot of joy.
It helps you brainstorm and get inspired (not copy), listen to your audience, and spy on your competition.
14) Tools to download IG content
Bonus track: Do you want to download some content from Instagram?
What to measure on your Instagram?
Some Instagram metrics that you should keep in mind are:
Reach
It is the number of people who have seen your post.
Impressions
It is the number of views of your post. This is usually a number greater than the reach because the same person can see your content several times.
Tasa of commitment
Measure the degree of commitment of your users with your brand. To know the engagement you have to divide the interactions of a publication between the total number of followers and multiply by 100; Or better you use a tool that calculates it for you. 😉
Followers
The followers of your brand. Positive growth is an indicator that you are doing things right.
Visits to your profile
It is a metric that reveals the interest of users for your brand.
Clicks on the link in the BIO or the stories
It’s a great metric to see if this social network can drive traffic to your branded website.
Do you want to know more about metrics or KPIs?
You already see that a good analysis of your networks will show you the best days and times to publish, know your audience, which publications work best for you and which do not, and ultimately, how to improve your strategy.
Conclusion
The tools that I have brought you will help you:
- Find ideas for your content.
- Control your competition.
- Plan and manage your strategy.
- Schedule your posts so you’re not a slave to them
Programming implies having a calendar, and to have a calendar, you need a strategy.
In this way, the fact of having the possibility of scheduling your publications means not only saving time, but also working on your Social Media plan, with all the benefits that this entails for your brand.
Another advantage of using these platforms is that you will be more constant and will not leave room for forgetfulness or unforeseen events from day to day.
On the other hand, there are two figures that are key to your brand: your community and your competition.
You have to listen to your community, see what they like and what they don’t. Come on, what has been, try to understand it.
You can’t lose sight of your competition either. You must be up to date with their publications, see what interaction they have and what strategy they follow.
It is also very useful to know how to manage the use of hashtags. And, as we have seen, you have at your fingertips many tools that make your day-to-day life easier and improve your results.
But remember, at the risk of being a bore, that the tools are worthless by themselves, if they are not accompanied by a good strategy.
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