Best Local Listing Management Software
Local listing management software, also known as location data management or listings management software, provides businesses with a centralized platform to manage and update information about their brick-and-mortar locations across various customer-facing platforms. These solutions enable organizations to ensure accuracy and consistency of critical details such as store addresses, phone numbers, hours of operation, and menu offerings, as well as share photos and other media related to each location.
Key features include:
- Centralized hub for managing and updating location data across multiple platforms
- Integration with online directories, mobile apps, local store pages, and social networks
- Automated or manual listing updates for changes in addresses, hours, contact details, etc.
- Features or integrations to enhance local marketing and customer engagement efforts
- Analytics and reporting on location-based data and performance metrics
- Integration with website builders, content management systems, and marketing tools
These solutions are commonly used by corporate marketing teams, regional managers, and other stakeholders responsible for overseeing and maintaining accurate location listings across a single or multiple brick-and-mortar locations. Proper utilization of local listing management software helps businesses avoid missed opportunities and customer dissatisfaction due to inaccurate or outdated information.
To qualify for the Local Listing Management category, a product must:
- Provide a centralized portal for viewing and modifying location listings across the web
- Integrate with online platforms and mobile apps where customers search for location data
- Offer features or integrations that assist with local marketing and customer engagement
The primary value proposition is enabling businesses with physical locations to maintain accurate and consistent location information across all customer-facing platforms, improving discoverability, enhancing the customer experience, and driving foot traffic to their stores or service locations.
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FAQs of Local Listing Management Software
Managing local listings involves the creation and supervision of your business information across a variety of online platforms, such as directories, search engines, and social media sites.
Moz Local simplifies the process of creating and handling your local business listings on platforms like Google, Facebook, and others, making it easier for consumers to discover and select your business. Check out the directory lists for the US, Canada, or the UK.
Here’s what you should include in your local business listing:
- Business name: Use your real-world business name.
- Address: List your actual address without any changes.
- Phone number.
- Website URL.
- Categories: Specify the type of business you have.
- Description: Provide a brief overview of your business.
- Tagline: A catchy phrase or slogan representing your business.
- Social profiles: Include links to your social media accounts.
Semrush Local is a set of tools designed to assist local businesses (as well as agencies that assist them) in growing their customer base and maintaining customer loyalty with minimal effort.
Under a Semrush subscription, the Semrush Local Basic plan entails an added fee of $20 per month per location, while the Premium plan incurs an additional charge of $40 per month per location.