Best Consent Management Platform

Consent Management Platforms (CMPs) are tools used by companies to legally document and manage a user’s consent choices before collecting, sharing, or selling their data from online sources like websites and apps that use cookies, embedded videos, and other tracking technologies.

CMPs provide end-users with detailed information on how their online behavior may be tracked, the purposes for the data collection, and the specific vendors and entities requesting to use the information. Users are then given the explicit choice to grant, refuse, or revoke consent to having their online activity collected, used, or sold by all or specific parties listed.

CMP providers have a legal basis to store user consent data, which allows them to pass this consent information to third parties like advertising, publishing, and other partners before any lawful data processing.

A company’s legal and marketing teams use CMP software to ensure compliance with global privacy regulations, such as the European Union’s GDPR. CMPs often integrate with other marketing software, including customer relationship management (CRM), marketing automation, customer data platforms (CDPs), and analytical tools.

Key Points:

• CMPs document and manage user consent for data collection, sharing, and selling
• Provide transparency on tracking, purposes, and third-party entities involved
• Give users control to grant, refuse, or revoke consent
• CMP providers can legally store and pass on user consent data
• Used by companies to ensure compliance with privacy regulations like GDPR
• Integrate with various marketing software like CRM, automation, and CDPs