Best Channel Marketing Software
Channel marketing software enables brands to connect and collaborate with their channel marketers, channel partners (such as retailers, agents, distributors, resellers, etc.), and agencies to execute scalable marketing programs. This type of software empowers companies to set up customizable content experiences for local marketers or channel partners, as well as execute digital marketing campaigns on behalf of the business.
Referred to as distributed marketing or through-channel marketing software, these solutions offer continuous marketing support to channel partners and help companies manage branding and track channel performance. Unlike partner management software, which provides portals for communication and information exchange between the company and its partners, through-channel marketing software specifically provides tools to automate the marketing process, such as creating campaigns or marketing content, helping companies reduce costs.
Marketers use this software to optimize funding for local marketing and scale advertising and local marketing messages through their distributed networks (channel partners). Unlike marketing automation software, which streamlines marketing workflows and measures campaign outcomes, through-channel marketing software is solely used by channel partners to help companies amplify their brand and grow revenue. It gives brands more control over how distributed networks use their marketing materials, while also providing partners with the flexibility to customize parts of the marketing content.
Through-channel marketing software often integrates with CRM software, as partners need to upload leads and additional records for marketing purposes. In summary, this software facilitates collaboration between brands and their channel partners, enabling scalable and localized marketing efforts while maintaining brand consistency and tracking channel performance.
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FAQs of Channel Marketing Software
Channel marketing software helps companies efficiently manage and execute marketing campaigns, content, and programs across their different sales channels like distributors, resellers, retailers, franchises, and local affiliates or agents.
When you have a distributed sales model with many third-party partners selling your products, it becomes really challenging to control your brand messaging, coordinate marketing efforts, and track results. This software brings structure to that chaos.
Core capabilities include partner relationship management (PRM), co-branded marketing campaign builders, digital asset libraries to share marketing content, lead management, MDF/co-op fund management, and integrated analytics.
Instead of mass email blasts, it provides partners with an easy self-service portal to access pre-approved, on-brand marketing campaigns and assets they can customize for their local markets, all in one place.
Yes, most solutions integrate with CRM, PRM, DAM, ERP and other corporate systems to synchronize product, pricing, lead, asset and reporting data bi-directionally with channel partners’ systems.