Do you know what YouTube is and what exactly this video platform is for? Undoubtedly, this social network has become part of our lives over the last decade. In fact, it is considered the most widely used search engine after the giant Google.
This is responsible for most of the viral videos that circulate on the internet and that we all regularly share as friends and family.
But believe it or not, there are still people who do not know what it is, what it is for, or how YouTube works, so I will focus this article’s explanation on that.
What is YouTube, and what is it for?
YouTube is a website that allows users to upload videos for others to watch online at any time. Actually, it is a kind of on-demand television over the Internet.
But in this network, you can not only view professional content, but also from any type of user. Everyone can create an account and share their videos with the rest of the world.
In addition, for a few years, it also allows you to broadcast live, so if it happens to you like me at the beginning with ” Monetize ” and ” Position “, that you plan to do an Online event, this could be your way to take it to cape.
And then, what is it for, and how does this platform work?
As I have told you, it is basically used to watch videos. This would be a rough explanation.
But the truth is that, if you go a little deeper, I could tell you it is also a platform for creating audiovisual works.
Most people use this page to find content that interests them, such as music, fun, and, to a large extent, tutorials of all kinds.
Some studies rank this platform as the third most-visited website in the world, ahead of other search engines such as Yahoo or Bing.
In fact, its figures even exceed those of Netflix, which has also been growing unstoppably for several years.
It is estimated to receive more than 2.5 billion visits per month worldwide, with more than 5 billion daily video views.
With these figures, we can deduce that, in developed countries, each citizen plays an average of 4 videos a day.
Do You Want To Know How YouTube Was Born?
It was born in February 2005, at the hands of three former employees of the PayPal company:
- Steve Chen
- Chad Hurley
- Jawed Karim
They conceived it as a platform to host audiovisual content (although it has evolved, as you can see, its usefulness has not changed much).
It is said that after a party, they wanted to share what had happened with their community, but having nowhere to do it, they thought of one of the maxims of all entrepreneurs: “if it doesn’t exist, I believe it”,… and they did the same.
A year later, in 2006, anticipating the great potential this page would have, it was acquired by Google for $1.65 billiondollars.
At present, the real value of YouTube is incalculable.
How Does YouTube Work And What Can I Do On It?
Actually, as I told you before, when I mentioned what YouTube is and what it is for, in addition to watching videos of almost all kinds and colors, it has many other possibilities and features, like these:
Create your own channel
Channels can be created to upload their own or other people’s content (although in the case of other people’s, you must be careful, especially since the entry into force of articles 11 and 13 ).
These channels can be customized to enhance brand image or personal branding.
This functionality is very useful for professional channels, companies, or audiovisual creators.
Be aware of the activity of other professionals
The platform allows you to subscribe to other channels and be notified when the user you’re subscribed to uploads a new video.
In this way, you can be inspired and/or learn other points of view on your favorite topics.
Generate interaction with your followers
You can make comments on the videos that you have seen, as well as express your opinion by using likes or dislikes.
This will encourage the growth of your community and its loyalty if you properly attend to all those who are encouraged to leave you feedback.
Organize events and congresses
It allows you to broadcast live videos and choose whether to leave them hosted on the platform. This function is very useful as a promotional tool, for training, or for Online events.
As you well know, and I already mentioned before, I organize the different editions of Position and Monetize, my two annual congresses on Digital Marketing and Online Business, through it.
Monetize your broadcasts
In addition to all of the above, you can also earn money through it.
YouTube allows you to create an account to run ads and earn recurring income. In fact, there are people who are professionally dedicated to uploading videos to this website for this purpose, as well as to provide informative content.
These are the so-called “YouTubers” who have now made it a profession.
What Benefits And Opportunities Can YouTube Bring To Your Business?
There are numerous factors why I could recommend that you use it if you have a business and want to humanize and work on your Corporate brand, but today I am going to summarize them in these:
It is a channel that generates much more “hook” than Instagram.
And it is that, if something is clear, it is that the visual, in the time in which we are, sells a lot. And the success of all audiovisual content is relegating other more textual channels to a secondary position, such as blogs, Twitter, digital press, etc.
Opportunity to leave the comfort zone
Users who decide to open a channel and have never been in front of a camera before have a great opportunity.
And it is that the almost obligatory nature of generating content of this type means they have to make an extra effort to get in front of the cameras (even if it is on a smartphone) to speak to their community.
Less competition than in blogs
Today, creating a blog on WordPress or another Web platform is almost mandatory if you want to dedicate yourself to Digital Marketing and Online Business.
For this reason, as more and more people intend to dedicate themselves to this sector, competition within the world of blogging is increasing.
However, the prejudices aroused by speaking in public on your YouTube channel, coupled with the “impostor syndrome ” that almost all of us had when we started, mean that far fewer professionals have already dared to create content in this format.
Conclusion
On a professional level, many brands have been putting video marketing into practice for some time to take advantage of the benefits I mentioned earlier.
And it is that the ease of recording content that we have today, just using the camera of our mobile, is incredible. Also, uploading them later is a great advantage, given how intuitive YouTube is when it comes to doing so.
Certainly, the possibilities offered by YouTube continue to grow by the day. The same happens with its users, who, as I mentioned earlier, are increasingly using this channel to earn extra income by offering original content and reaching the general public.
June 4, 2026
June 4, 2026
June 4, 2026
June 4, 2026
June 4, 2026